In the field of application software, Microsoft Dynamics is a line of ERP (enterprise resource planning) and CRM (customer relationship management) applications developed by the Microsoft Business Solutions group
Microsoft Dynamics CRM entered the CRM market in 2003. The Microsoft Business Solutions group now includes the Microsoft Dynamics ERP product group and Microsoft Dynamics CRM product group.
Microsoft Dynamics industry solutions include Microsoft Dynamics POS (Point of Sale), introduced in 2009, and Microsoft Dynamics Retail Management System (RMS).
Microsoft Dynamics ERP is an enterprise resource planning application primarily geared toward midsize organizations as well as subsidiaries and divisions of larger organizations. Microsoft Dynamics ERP includes five primary products:
Microsoft Dynamics CRM is a customer relationship management software package developed by Microsoft. Out of the box, the product focuses mainly on Sales, Marketing, and Service (help desk) sectors, but Microsoft has been marketing Dynamics CRM as an XRM platform and has been encouraging partners to use its proprietary (.NET based) framework to customize it to meet many different demands.
History
The Microsoft Business Solutions group formed in part from Microsoft’s acquisition of two software companies: Great Plains Software, acquired in April 2001, and Navision, acquired in July 2002.Microsoft Dynamics CRM entered the CRM market in 2003. The Microsoft Business Solutions group now includes the Microsoft Dynamics ERP product group and Microsoft Dynamics CRM product group.
Products
Microsoft Dynamics is a line of enterprise resource planning (ERP) and customer relationship management (CRM) applications.Microsoft Dynamics ERP is an enterprise resource planning application primarily geared toward midsize organizations as well as subsidiaries and divisions of larger organizations. Microsoft Dynamics ERP includes five primary products:
- Microsoft Dynamics AX (formerly Axapta)
- Microsoft Dynamics GP (formerly Great Plains Software)
- Microsoft Dynamics NAV (formerly Navision)
- Microsoft Dynamics SL (formerly Solomon IV)
- Microsoft Dynamics C5 (formerly Concorde C5)
Microsoft Dynamics CRM is a customer relationship management software package developed by Microsoft. Out of the box, the product focuses mainly on Sales, Marketing, and Service (help desk) sectors, but Microsoft has been marketing Dynamics CRM as an XRM platform and has been encouraging partners to use its proprietary (.NET based) framework to customize it to meet many different demands.
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